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Kubrikistan

Brainstorming recruitment

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Fellow equilismers,

Every new government struggles with recruitment. To put it frankly, recruitment is obviously seen as the dullest, least exciting part of governing, and a boring chore to boot. And in all fairness that's not that far off. We've had competitions, we've had incentives, we've even had RL rewards for good recruiters (Asta baked and mailed people cookies), with no lasting results.

This is a brainstorm thread. I want every single one who reads this post (that means you) post at least 1 idea on how to get people to recruit. Any and all ideas from everyone are welcome. Extra points for people who pick up on ideas others post and try to work them further.

So, just click reply and share your deepest, darkest thoughts. On recruitment, that is, otherwise probably eww.

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I'll be little help here- I've been playing NS for a while and recruitment has been an issue in every region I've been in. I have yet to see a long-term solution. If I devise anything I'll let you know. It's disappointing to me sometimes that recruitment is so necessary to keep a region alive since I like having a small group.

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Has it been done before that recruiters can be people who simply recruit with no other duties? Could we find individuals who actually like recruiting to kind of specialize in it and make a career out of it. I'm just rambling here (brain storming)... but what about finding the BEST recruiter in all of NS?

Instead of telling everyone to recruit, let's recruit for, or promote one of "our guys" to be the best recruiter in NS. By promoting our specialized services to other nations, we get our name out there in a completely different way.

They can contract the recruiters services.

For example, people who need a good recruiter will know EQ as the PLACE TO GO for the BEST recruiters. If we have a team of say three or four or more, we can have our own forum to discuss and analyze our skills, results, successes and failures, as well as tweaking strategies, TGs and all of that.

You might say it's counter productive to offer such services to "other regions" etc.. but heck... why not. We'd be the FIRST EVER to do this. We (EQ) would be famous for it and this alone would attract people to us over time.

I am willing to start by being the first, (if I am allowed) dedicated, recruitment specialist for NS, with my home base being EQ.

So... am I completely crazy? Sound good? Anyone want to take on such a profession?

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I just wanna thank Afterfostercare for coming up with new ideas! :thanx: I'll hopefully comment more once I get to my senses (I've been traveling all day today).

Meanwhile, I still welcome other ideas, or comments on Afterfostercare's thoughts!

Edited by Kubrikistan

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The comments I promised:

AFC, I think your idea is certainly a novel one and might have some success, if not for a few factors. Firstly, I don't believe you'd find that many people who like just recruiting. It's a time-consuming and tedious process, and often unfruitful, so just doing that day in day out isn't gonna be that popular.

The second thing is that all the regions in NS are in competition with each other for nations, so if we offered mercenary recruiter services to other regions, we'd be damaging our own recruiting base. I don't think we could afford that; some of the larger regions, feeders for example, maybe, but not those of us who're fighting to stay afloat.

I might be wrong in all this, this is just my impression of NS recruitment. I'd gladly be disproved by someone with more recruiting experience. Anyone to offer ideas to the contrary? Or other ideas for recruiting?

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I agree that in the short term at least, mercenary recruiting for other regions might not be that useful for us, unless we perhaps included it in a wider policy of some sort - perhaps an inter-regional alliance whereby we invite other regions to use our forum as their home. However, such a program would have to follow a diplomatic lead, not the other way around.

Back in my good old recruiting days, I used to assign myself time - say half an hour, or whatever - after school, specifically just so I could recruit in that time. As a habit, it was easier to complete, but it is much harder for to set aside the time to do that now, and much more difficult to get in to that old routine.

That said, making that commitment, even just for short periods of time, is the easiest way to get consistent recruiting happening so that the region's population may once again flourish.

I'm not entirely sure how one might establish themselves as the best recruiters in NS, but I like the ambition, AFC, and we're more likely to achieve such a goal if we have the ambition to try.

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That said, making that commitment, even just for short periods of time, is the easiest way to get consistent recruiting happening so that the region's population may once again flourish.

That's very much true. How about setting up a recruitment rota, whereupon everyone / everyone who signs up would have a certain period in which to recruit, either by days (Zeorus recruits on Tuesdays, Monk Wednesdays-Thursdays and Kubrik on weekends) or by weeks (Zeorus and Monk recruit this week, Kubrik and V the next)? Would that make any sense?

I'm not entirely sure how one might establish themselves as the best recruiters in NS, but I like the ambition, AFC, and we're more likely to achieve such a goal if we have the ambition to try.

Agreed, without goals we can't expect to achieve anything.

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We've tried timetabling before, with varying degrees of success. It really does depend on the motivation of individuals to stick to such a timetable, or deliberately allocate themselves some time during each day or week just to recruit.

Perhaps we could rejigger that idea slightly, with more of a bent towards indentured labour - People could sign on to recruit x number of nations over y time period, or x number of nations per week over y number of weeks. Such time periods would be small, perhaps ranging from two to six weeks, and would allow a bit more freedom to achieve said goals, and would perhaps make the commitment less of a burden.

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Mmhm, I like that, it'd give the recruiter more flexibility with RL and stuff, but still set real goals. I think we're on to something here - though let's not call it indentured labor, ok? :bleh:

Obviously we'd also need some sort of rewards for achieving the goals one promises. At the very least, some medals, awards or ribbons would be nice, but

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From the "For What it's Worth" files....

Most large regions succeed in their recruitment by having their efforts coordinated in some manner. There have been some recruitment scripts that have been a big help for some (you'll need soemone that can code to write a script). Mostly though, they schedule their recruiters.

Recruiter A Monday evening

Recruiter B Tuesday evening

Recruiter C Wednesday morning

Recruiter D Wednesday evening

And so on. Or some get more specific, and have blocks of time laid out.

Recruiter A: Monday 0500- 0600, Wednesday 0500 - 0600, Friday 0500-0600

Recuriter B: Monday 0600-0700, Tuesday 0600- 0700, Thursday 1000-1100

And so on. We tried to organize something like this in the distant hazy past. It was called the Recruitment Planning Committee (RPC), and was a joint effort of the Interior and Immigration Ministries.

Which reminds me.....once you've got nations moving to the region, you have to contact them via telegram again to welcome them and invite them to the forum. The results are small, but that's how we've gotten our best players over the years.

Another thought: I created a new nation and had 15 recruitment tg's in less than a minute. Every single tg was much too long, "blah, blah, blah" this and that. It's tedious to wade through all that text from all those regions. I'd say that only two of the regions sounded interesting, the others were all variations on common themes.

Keep it short, simple and friendly.....and find a hook to add in to peak their curiousity.

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From the "For What it's Worth" files....

Most large regions succeed in their recruitment by having their efforts coordinated in some manner. There have been some recruitment scripts that have been a big help for some (you'll need soemone that can code to write a script). Mostly though, they schedule their recruiters.

...

And so on. We tried to organize something like this in the distant hazy past. It was called the Recruitment Planning Committee (RPC), and was a joint effort of the Interior and Immigration Ministries.

Do you remember how effective it was? I'm heavily leaning towards creating a rota for recruiting, but I'd like to know what the spacing should be and how often the shifts should be assigned, etc.

Which reminds me.....once you've got nations moving to the region, you have to contact them via telegram again to welcome them and invite them to the forum. The results are small, but that's how we've gotten our best players over the years.

Very good point. I'll create a parallel list of "Nations welcomed to the forum", so that anyone can send a brief hello, and it gets noted down somewhere to avoid multiple PMs, and I'll also draft some template greetings.

Another thought: I created a new nation and had 15 recruitment tg's in less than a minute. Every single tg was much too long, "blah, blah, blah" this and that. It's tedious to wade through all that text from all those regions. I'd say that only two of the regions sounded interesting, the others were all variations on common themes.

Keep it short, simple and friendly.....and find a hook to add in to peak their curiousity.

Harder then it sounds, but you've got a good point. We've got a thread here to work on the recruiting messages, your input is, as always, welcome. :)

Edited by Kubrikistan

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Do you remember how effective it was? I'm heavily leaning towards creating a rota for recruiting, but I'd like to know what the spacing should be and how often the shifts should be assigned, etc.

It's been very effective in other regions, but not so much in Equilism. Here, we've almost always ended up with just a couple people doing all the recruiting. First it was Equility doing all the recruiting, then it was Daradah doing all the recruting. I was working with Daradah for the RPC attempt back then. He did all the recruiting, while I sent tg's to all the in-region nations at least once a week. Invite them to the forum, tell them about elections, army actions, etc. I started the RPC to get more folks involved (which it did), and try to organize a schedule (which didn't work out).

You tend to get about 2% return on your recruitment tg's, and then another 2% return on tg's getting in-region nations to the forum. But that's typical even for RL marketing. Advertisers in RL expect about a maximum 3% return on their mailings.

For making a schedule, I'd just grid out time blocks and ask people to sign-up for those they can committ to doing on a regular basis.

Harder then it sounds, but you've got a good point

Very true. It's difficult to keep it short without being terse, and without sounding like a 'lame' region. But simple friendliness overcomes alot of that.

For example, in Feeders, if you send out alot of messages asking for an endorsement, and it's long winded about what you plan to do, or what you are about, you won't get many endorsements. But a simple "Please endorse me, I'd appreciate it. I've endorsed you in advance as a token of my appreciation" will get you lots of endorsements.

A simple and friendly, "Hey NationName, that's a cool flag you've got. We'd love to see your nation in our region. Click here to join us!" Might work really well. Then again, times change and it might not. Worth trying though.

Could do theme weeks. One week send out recruitment tg's about RP in Equilism. Another week tg's about government. Another week, about an upcoming event. Another week, about Gameplay. Etc. Find out which themes get the better responses and refocus on those.

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For making a schedule, I'd just grid out time blocks and ask people to sign-up for those they can committ to doing on a regular basis.

I think that's what's gonna happen. :) But thanks for the previous experiences. TGing the non-forum nations in the region, at least once or then semi-regularly to keep them informed, might not be a bad idea. It's something we could look into again.

Could do theme weeks. One week send out recruitment tg's about RP in Equilism. Another week tg's about government. Another week, about an upcoming event. Another week, about Gameplay. Etc. Find out which themes get the better responses and refocus on those.

:o That's a killer idea. Themed weeks would keep the recruiters' creative juices flowing as well, in addition to serving our regional needs.

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Themed weeks could work on our RMB too - Sort of like what they do in active feeders. At least that way, if a nation does happen to check us out, they'll be able to see all the cool stuff we do and want to join - and if they participate in our RMB stuff, perhaps it will be even easier to get them on to the forum.

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I'm actually sad (well, a bit) that I'm leaving for a five-week road trip, I'd love to start working on all this immediately. Oh well, if someone else has the energy to follow up on these plans, I sure won't mind, otherwise I'll start instituting these reforms July 10th.

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Five week road trip, eh ? Sounds like fun :)

It's gonna be great. :D Coast to coast, that's the plan.

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I'll be finished with my university for the semester in 10 days, and am in theory not completely overwhelmed with work at the moment, so I'd be happy to hold the fort while you travel, Kubrik.

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Would people appreciate signature badges as awards for recruiting certain numbers of nations? Like we've had many times in the past. If so I'll make a few new ones.

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I'll be finished with my university for the semester in 10 days, and am in theory not completely overwhelmed with work at the moment, so I'd be happy to hold the fort while you travel, Kubrik.

Thanks!

Would people appreciate signature badges as awards for recruiting certain numbers of nations? Like we've had many times in the past. If so I'll make a few new ones.

They are cool.

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I haven't done much of that fort holding yet Kubrik, but I did finish my exams today, so I'll get on to that now.

How's the trip going?

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How's the trip going?

Really well, thanks for asking. :) America is huuuuuge and full of stuff I've never before seen.

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Well, the fort's still here, so starting tomorrow I'll return to recruitment and working on improving it. :)

The thread's still open to ideas!

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I went back a few years ago just out of curiosity and looked at the recruitment thread from when Kertbeny recruited me. On that round of recruitment, he'd sent out only 13 telegrams.

We have this perception sometimes that more is better. And sure, sending a lot of telegrams helps your odds of getting a response. But doing even very little is miles ahead of doing nothing at all.

With that in mind, we could have recruitment levels - say, Gold Team, Silver Team, whatever. At least once a week, you'd send whatever number of telegrams it took to be on that team. Start small, give people a little encouragement to move up, but don't focus so much on numbers as on consistency. Heck, if even 5 of us sent out 1 telegram each every time we logged in, we'd be doing more than we have at points in the past. And once you take that first step and get going, it's easier to ramp up the effort later.

Plus, I think it might be interesting to see what happened if we looked at recruitment less as a numbers game and more as a way to actually get out there and connect with new nations. Almost everyone these days uses some kind of script. We don't. That makes us pretty unique, and that in and of itself is something we can mention in a telegram. "Hey there, ___, you've probably gotten 15 or so recruitment messages in the last few minutes - I know I did. I just wanted to say hi and let you know there are real people behind some of these telegrams, too."

My favorite part of being delegate of TRR was actually that - telegramming nations by hand. It made me feel like I knew what was going on in the region... had talked to every single nation. And if 95% of those were raider/defender puppets who were receiving my welcome TG for the 8th time that week, at least they knew I was active. And that's something to keep in mind, too... even when our telegrams hit other people's puppets, word is going to spread that way that Equilism is still around and still a fun group to visit.

I've also always liked having a recruitment partner - someone I could meet with in real time on IRC and we'd go recruit together - splitting up the feeders.

Random thoughts: Recruitment pedigrees. We've done a lot with the Equilism family tree in the past - what if we went back and reworked it to show who had recruited whom? And then new members would have an immediate "family" to be a part of when they got to the forum. Or if families are too weird, then guilds or some other such thing. Make it more about the personal connection.

We've done so much in the past in terms of punishments and rewards... and some of that is still worth exploring, like badges (love them) or "monetary" rewards that could be redeemed in an exclusive recruitment club bar or some such... or heck, on a revamped Main Street. But I think the most fundamental thing we need to change is our attitude/approach to recruitment itself. Sending hundreds of telegrams is simply Not Fun... at best, you get into a kind of zen-mode and feel relaxed at the end. But the chance to talk to a new player one-on-one... that's actually exciting, or it should be. We have a chance to meet new people, actual new friends who will come to be as dear to us as the people we already know here. The attitude should not be one of reluctance, but of adventure and hope. There are some awesome people out there... we just need to give ourselves a chance to meet them. :)

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